Privacy Policy

World Finer Foods, LLC, a Delaware limited liability company (referred to in this Privacy Policy as “World Finer Foods”, “WFF”, “we”, “us”, or “our”) respects your privacy and we are committed to protecting it through compliance with this Privacy Policy. Except as otherwise defined herein, all terms used in this Privacy Policy have the meanings set forth in the Buddy Fruits Online Customer Agreement, located at https://buddyfruits.com/policies/customeragreement/ (the “Customer Agreement”).

  1. Introduction.This Privacy Policy describes the types of information we may collect through your use of the Buddy Fruits Website located at https://buddyfruits.com/ (together with any subdomains of buddyfruits.com, this “Site” or the “Buddy Fruits Website”) and our practices for collecting, using, maintaining, protecting, and sharing that information. This Privacy Policy applies to all information that we collect through the Buddy Fruits Website. This Privacy Policy does not apply to information that you provide to third parties or that we may collect from you or about you in other ways, including through e-mails you may send to us or through third parties.
  2. Updates to Privacy Policy.As technology changes and as our business grows and develops, we may modify this Privacy Policy from time to time. Changes to this Privacy Policy will be made and will become effective as described in the Customer Agreement.
  3. Children Under Age 13.We are committed to protecting the privacy of children under the age of thirteen (13) years (each a “Child” and collectively, “Children”). Use of the Buddy Fruits Website by Children is prohibited by the Customer Agreement. The Buddy Fruits Website is not designed for or marketed to Children, and we do not knowingly collect Personal Information (as defined below) from Children. If we learn we have collected or received Personal Information from a Child, we will delete that information. If you believe we might have any information from or about a Child, please contact us at: buddyfruits@worldfiner.com.
  4. Definitions.As used in this Privacy Policy:

            4.1.  “Personal Information” means personally-identifiable information (information relating to an individual that can be used to identify, locate, or contact that individual, alone or when combined with other personal or identifying information), such as: name, home or physical address, e-mail address, phone number, or personal characteristics, Payment Information (as defined in the Customer Agreement), or any other information about an individual that we collect through the Buddy Fruits Website and maintain in personally identifiable form in combination with other personally-identifiable information.

            4.2.  “Non-Personal Information” means information or content other than Personal Information, including, for example, aggregated or anonymized information about our users and other information that does not identify any individual.

  1. Types of Information Collected.

            5.1.  Visitor Information.  We may automatically collect information about you when you use the Buddy Fruits Website, such as the pages and other materials you access, the amount of data transferred, the links you click, the amount of time you spend interacting with each page, and other information about your interactions with the Buddy Fruits Website, as well as certain standard information that your browser sends to every website that you visit, including your Internet Protocol (IP) address, operating environment (such as browser type and version, browser plugins installed, operating system version, regional and language settings, screen size and/or resolution, windows size, and page size), access dates and times, and referring websites. The Buddy Fruits Website may use cookies, HTML5 local storage, web beacons, and other technologies for a variety of purposes, such as saving and retrieving information about you, your visit, and assisting in displaying relevant promotions and advertising to you. We may use such technologies to share non-Personal Information with third parties or to retrieve Non-Personal Information from third parties. At this time, the Buddy Fruits Website does not respond to “Do Not Track” signals sent to us by your browser.

            5.2.  Google Analytics.  We may, from time to time, use a tool called “Google Analytics” (including Google Analytics Demographics and Interest Reporting features) to collect information about your use of the Buddy Fruits Website, which helps us provide content that is relevant to you and optimized for the devices that you use (such as smartphones and tablets). We respect and value your privacy, and we never combine the information collected through the use of Google Analytics with other personal data. We use the information we receive from Google Analytics only to improve our website and our content and marketing. Google’s use and sharing of information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Service (located at: https://marketingplatform.google.com/about/analytics/terms/us/) and the Google Privacy Policy (located at: https://policies.google.com/privacy). For more information about Google’s privacy practices, see: How Google uses data when you use our partners' sites or apps (located at: www.google.com/policies/privacy/partners/). You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using Google’s Ad Settings tool (https://www.google.com/settings/ads/). As an added privacy measure, you can use the Google Analytics Opt-out Browser Add-on (https://tools.google.com/dlpage/gaoptout/).

            5.3.  Meta Custom Audience Pixel.  We may, from time to time, use a tool provided by Meta called “Custom Audience Pixel” or “Meta Pixel” to collect information about your use of the Buddy Fruits Website, which helps us provide content that is relevant to you and optimized for the devices that you use (such as smartphones and tablets). We respect and value your privacy, and we never combine the information collected through the use of Meta Pixel with Personal Information. We use the information we receive from Meta Pixel only to improve the Buddy Fruits Website and our content and marketing. Meta’s use and sharing of information collected by Meta Pixel about your visits to this site is governed by Meta’s policies. For more information about Meta’s privacy policies and practices, visit: https://www.facebook.com/policy.php or https://www.facebook.com/privacy/explanation. You can opt-out of Meta’s interest-based ads by following the instructions from Meta at: https://www.facebook.com/help/568137493302217. You may also use the following link to help you opt-out of remarketing pixels and technologies used by various companies: http://optout.networkadvertising.org/.

            5.4.  Klaviyo.  If you opt-in to receive marketing e-mails from us, we may, from time to time, use solutions provided by Klaviyo to facilitate the sending of e-mails to you and to collect and process information about you and your engagements with those e-mails and the Buddy Fruits Website. Information shared with, or collected by, Klaviyo is subject to Privacy Notice, located at: https://www.klaviyo.com/legal/privacy/privacy-notice.

            5.5.  Information You Provide.  In order to place Orders or use certain features of the Buddy Fruits Website, you may choose to create an account (a “Buddy Fruits Account”). When you create and use your Buddy Fruits Account, or when you place an Order or otherwise use the Buddy Fruits Website, you may provide us with a wide variety of information, such as your name, postal address, physical address, e-mail address, phone number, messages you send us, and other types of information. We will store and use such information only in accordance with the Customer Agreement and this Privacy Policy.

  1. Cookie Policy.We may use cookies and other similar technologies, such as HTML5 local storage, to provide the Buddy Fruits Website.

            6.1.  Cookies and Local Storage.  Cookies are small text files placed onto your device when you visit and interact with the Buddy Fruits Website. Local storage is a technology that allows a website or application to store information locally on your device. These technologies enable us to provide and enhance your experience using the Buddy Fruits Website.

            6.2.  How We Uses Cookies and Local Storage.  We use these technologies to provide the Buddy Fruits Website to you and to analyze and improve the Buddy Fruits Website. Our uses generally fall into one of the following categories:

                        6.2.1.  Essential Processes and Security:  To enable essential functions of the Buddy Fruits Website, such as to facilitate logging you in to the Buddy Fruits Website, placing of Orders, protecting your security, and helping us fight spam, abuse, and violations of the Customer Agreement.

                        6.2.2.  Preferences:  To remember information about your browser and your preferences.

                        6.2.3.  Performance, Analytics, and Research:  To help us understand and measure how you use the Buddy Fruits Website and to improve the Buddy Fruits Website, which may include cookies associated with Google Analytics, Facebook, and Splio.

            6.3.  Blocking and Removing Cookies.  We are committed to protecting your privacy, as described in this Privacy Policy. Most browsers allow you to modify your settings to accept or deny all cookies or to request your permission each time a website attempts to place a cookie on your device, and most browsers allow you to delete cookies that have already been placed on your device. However, the Buddy Fruits Website will not function properly if you prevent it from placing cookies on your device.

  1. Use of Non-Personal Information.We may use Non-Personal Information (including, for example, aggregated information about our users or information that does not identify any individual) for any purposes whatsoever (including without limitation, advertising, marketing, enhancing, designing, or developing products and/or services, and research), and we may share Non-Personal Information with others, including our partners, affiliates, and our service providers.
  2. Use of Personal Information.

            8.1.  We will only store and use your Personal Information as is reasonably necessary or appropriate in connection with your interactions with us, your use of the Buddy Fruits Website, or your interest in our products, including: (a) to contact you in connection with your use of the Buddy Fruits Website, including to respond to your inquiries; (b) for authentication and identification purposes; (c) to enable us to provide the features of the Buddy Fruits Website; (d) to process and fulfill your Orders and to provide you with notices about your Buddy Fruits Account and your Orders; (e) to provide you with information about Buddy Fruits and our products, such as by sending you our newsletter; (f) to fulfill any other purpose for which you provide such information to us; (g) in any other way we may describe when you provide the information; (h) to carry out our obligations and enforce our rights; (i) to provide you with relevant advertising and promotions; (j) to ensure your compliance with the Customer Agreement and/or to investigate any potential breach of the Customer Agreement; and (k) to protect our networks, data, software, or business interests. You understand and agree that we may transfer, process, maintain, and store your Personal Information, Your Information, and other information in any country (or in multiple countries), including countries other than your country of residence or the country or countries where you use the Buddy Fruits Website.

            8.2.  We are committed to protecting your privacy and we will not sell, lease, or disclose your Personal Information to any third party except as described in this Privacy Policy. We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. If you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

            8.3.  In addition to using and disclosing your Personal Information in the manner described above and elsewhere in this Privacy Policy, we may disclose your Personal Information:

                        8.3.1.  to any person, entity, or organization which you consent for us to disclose your Personal Information to;

                        8.3.2.  to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about our users is among the assets transferred;

                        8.3.3.  to any of the WFF Parties (as defined in the Customer Agreement), our business partners, service providers, vendors, and agents who provide hosting services, e-mail campaign services (such as Klaviyo), technical support services, order processing services, payment processing services (such as Shopify), marketing services, and as is necessary or appropriate in connection with the processing and fulfillment of Orders or the operation, maintenance, and support of the Buddy Fruits Website;

                        8.3.4.  to any person, entity, or organization in order to facilitate the provision of the Buddy Fruits Website or the processing or fulfillment of Orders, such as providing your name, contact information, Order details, and payment information to our third party order and payment processors (our “Payment Processors”) if you place any Orders;

                        8.3.5.  to comply with any legal requirements, subpoenas, discovery requests, or court orders, to defend any legal or administrative proceedings, or as we believe in good faith is necessary to comply with any laws or legal requirements;

                        8.3.6.  as we believe is necessary or appropriate in an emergency situation, including without limitation, to prevent criminal activity, personal injury, or property damage;

                        8.3.7.  to law enforcement, financial institutions, or other appropriate authorities in connection with any investigation of suspected criminal or fraudulent activity by any person or entity; and

                        8.3.8.  if we believe it is necessary or appropriate to protect the rights, property, or safety of the WFF Parties, our users, customers, or other third parties (including, without limitation, to facilitate the enforcement of our rights under the Customer Agreement).

  1. Payment Information.  We may, from time to time, use one or more third party Payment Processors, including but not limited to, Shopify Inc. (“Shopify”) to process payments. Your Payment Information collected through the Buddy Fruits Website is transmitted directly to our Payment Processors and is not stored by us. You acknowledge and agree that the processing of payments is subject to the terms and privacy policies of our Payment Processors, as amended from time to time, and that we are not responsible for any acts or omissions of our Payment Processors. (As of the date of this Privacy Policy, payments processed using Shopify are subject to the Shopify Privacy Policy (https://www.shopify.com/legal/privacy).)
  2. Security.  We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure, including the use of TLS to encrypt information you send through the Buddy Fruits Website. The safety and security of your information also depends on you. You are responsible for safeguarding the Login Credentials associated with your Buddy Fruits Account and notifying us immediately if you suspect your Login Credentials have been compromised. Unfortunately, the transmission of information via the Internet is not completely secure. Despite our measures to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to or through the Buddy Fruits Website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures of the Buddy Fruits Website or of our service providers, agents, or other third parties.
  3. Third Party Sites.  The Buddy Fruits Website may contain links to other websites that are operated by third parties. Once you have clicked on a link connecting you to such third party website, you will leave the Buddy Fruits Website and be taken to a website that we do not control. This Privacy Policy does not apply to any Personal Information (or other information) collected on a third party site. We recommend that you read the privacy policy of the third party site before providing any personal information on such third party site. We are not responsible for any use by any person or entity of any information that you may provide while accessing or using any websites or services provided by a third party.
  4. Access to and Change of Personal Information.  You may contact us at any time to: (a) request the removal of the Personal Information you provided to us from our databases; and (b) update your Personal Information. However, certain information associated with Orders may be retained permanently for accounting, legal, tax, and business reasons. In addition, because certain Personal Information may be necessary to provide the Buddy Fruits Website to you, you understand that the removal of that Personal Information may require us to delete your Buddy Fruits Account. When your Personal Information or Your Information is updated or deleted, copies of such information may remain in our backups.
  5. Contacting Us.  If you have any questions about this Privacy Policy, you may contact us by email at buddyfruits@worldfiner.com or through the Contact page on the Buddy Fruits Website (https://buddyfruits.com/pages/contact).